About Robert O’Connor – CEO
When Rob turned 17 he joined the Royal Australian Navy as an Electronic Warfare Sailor. He loved it but wanted more freedom. In his spare time he learnt how to build websites and saved up his pennies so he could become self-employed and move on from the Navy.
The Journey to SEO Expert Began
Once Rob left the Navy he was making an income from building websites, ranking them high in Google, and selling them to buyers.
He moved onto website flipping. This is kind of like flipping a house or a car. You buy a website that is ranking low for cheap, fix it up so it’s sitting at the top the search results page and sell it for a profit.
Rob did this for 3 years. He knew everything needed to get a website ranking number 1 and made a living from it.
Over time he heard too many horror stories when talking to website owners about SEO agencies over promising and under delivering, not communicating, overcharging, and getting Google penalties.
Rob knew he could do better so he stopped buying and selling websites and gave birth to Rank Higher SEO.