Local SEO targets local clients. These are search terms such as ‘service location’ e.g. ‘electrician Frankston’.
Local SEO varies slightly from normal SEO with the introduction of Google Places listings in the search results. If you search for ‘Frankston Layer’ you will see the Google Places box appear near the top of the page. Normally it shows the top 3 results unless you click to view more.
This box is listed above the ‘organic’ search results. So it makes sense to want to be in the top 3 results of the Google Places listing to be displayed to those searching for your services.